On the morning of April 16, 2025, the launch ceremony of the Wellness City – La Pura project was solemnly held in Binh Duong, with the attendance of senior representatives from Realty Holdings, Big Four, CENTRAL, and VPBank. This event not only marked the important commencement of an iconic urban development project but also signified the beginning of a journey to create a new standard of living—where individuals are reconnected with nature amidst the rhythm of modern city life.
In a serene and vibrant setting, the symbolic “green seed planting” ritual was performed by representatives of the involved parties. This act embodied the aspiration to nurture a peaceful and healthy community—where every living element is cherished and grows in harmony with the values of sustainability.
Located at the heart of Binh Duong’s strategic development zone—renowned as the “industrial capital” of Vietnam—La Pura not only boasts seamless connectivity through a well-developed transportation infrastructure, but also embodies the stature of a modern, multifunctional “all-in-one” integrated urban complex. It is poised to lead the future trend of healthy and sustainable living.
La Pura is a pioneering urban development project founded on the philosophy of Urban Healing, located in a central core area. It aims to reconnect people with nature through therapeutic landscape design solutions—Biophilic Design—featuring four layers of nature and ten layers of greenery. This approach broadens perspectives, purifies the air, and fundamentally enhances the quality of life.
Additionally, the project features a plethora of luxurious and high-end amenities that elevate living standards, such as an 8-meter high grand lobby reminiscent of a five-star hotel, indoor therapeutic amenities, an indoor shopping center, and 35 child-friendly spaces. Notably, sanitary ware will be supplied by leading European brands: Duravit or Kohler.
In her opening remarks, Ms. Dang Thuy Duong, Vice Chairwoman of the Board of Directors of Realty Holdings, stated: “The inauguration ceremony of the Wellness City La Pura marks an important milestone in the development journey of Realty Holdings. We have invested considerable effort, collaborating with top partners to research and develop the project with superior advantages. We are confident that La Pura will be completed on time and to high standards, serving as a key project that enhances the quality of life for residents and creates sustainable investment opportunities for our partners and clients.”
Mr. Tran Quang Tuan, CEO of Central, expressed: “The collaboration between Central and Realty Holdings aims to provide residents at La Pura with a quality living space and contribute to the formation of an iconic tower, transforming the landscape of premium residential complexes at the northeastern gateway of Ho Chi Minh City. With the capacity and experience of Vietnam’s leading contractor, Central is committed to ensuring excellent standards regarding progress, safety, quality, and aesthetics for the Wellness City La Pura.”
Mr. Nguyen Duc Quang, Founder & CEO of Big Four, noted that a successful project comes not only from its prime location or scale of investment but also from strategic vision, execution capability, and a solid collaborative spirit among partners. “In this project, we have gathered all elements, including prime location, investment scale, strategic vision, execution capability, and a strong cooperative spirit among partners. In the near future, we commit to maximizing our capabilities, working alongside Realty Holdings and partners to ensure the project progresses on schedule, achieves the highest quality, and delivers practical value.”
Central, with its capacity and experience as a contractor, has successfully executed over 130 projects across the country and internationally, affirming its commitment to ensuring excellent criteria regarding progress, safety, quality, and aesthetics for the Wellness City La Pura. Moreover, the partnership among the “Quad” not only aims to create a beautiful living environment for residents in Binh Duong Province but also fosters a harmonious connection that maximizes the strengths of all parties involved.
The La Pura project promises to become a new destination for a discerning and refined residential community—where every step is embraced by nature, and every moment is a serene, wholesome living experience—true to its name, the “Wellness City.”
