Author: Vo Hoang Danh

Official launch of the high-end Wellness City La Pura – A new living symbol in the heart of Northeast Ho Chi Minh City

On April 18, 2025, at GEM Center, CENTRAL Construction Joint Stock Company had the honor of attending the strategic cooperation signing ceremony, officially introducing La Pura – an international standard wellness city to the market which located along National Highway 13. This event marks a significant turning point in the journey to establish a new living standard – a place where individuals reconnect with nature, rediscover physical and mental balance amid modern living.

“We are confident with the support of VPBank, with its 30-year history as the exclusive financing bank, which provides solutions tailored to the needs of home buyers; CENTRAL general construction, the esteemed contractor known for delivering solid urban projects with superior progress, quality, and aesthetics; and the strategic consulting and implementation unit, Big Four, led by a team with over ten years of practical experience in major projects, complemented by a network of 39 top agencies that will help effectively advise clients on suitable products. Together, we will leverage our existing strengths towards the common goal of ensuring the quality of Wellness City La Pura, while further developing real estate in Northeast Ho Chi Minh City in line with local expectations for a premium “all-in-one” complex,” stated a representative from Realty Holdings.

“La Pura” means “purity” in Spanish, symbolizing a clean, balanced living environment filled with healing energy. The project is designed to be an ideal retreat, where each day is a journey of self-renewal, health restoration, and spiritual nourishment.

The architecture and landscape are specifically designed for an unparalleled wellness living experience, consisting of 8 towers divided into 4 distinct zones, each offering a unique lifestyle:

• Zenia: “Urban Healing” – immerse in nature
• Risa: Ideal space for families and children
• Vista: “High Vibe” – dynamic and unique
• Lira: “Luxury & Art” – rich in artistic quality and refined aesthetics

Notably, La Pura allocates 1.7 hectares for over 100 amenities, featuring 300 meters of lush greenery, 4 levels of nature, 10 levels of greenery, the first sky bridge adorned with flowers, a complex of 12 diverse “sky pool” swimming pools, along with multiple expansive rooftop gardens.

La Pura is not merely a residence; it is a place to live fully. From the 8-meter high lobby, exuding five-star luxury, to the therapeutic and wellness services available at home, a modern shopping center, and 35 dedicated spaces for children, everything is meticulously invested in and equipped with products from top European sanitary brands like Duravit and Kohler, reflecting a commitment to quality and a high standard of living.

The project emerges at a crucial time as the Northeast area of Ho Chi Minh City enters a breakthrough phase: integration into Ho Chi Minh City, with traffic infrastructure being synchronized and completed. This will provide a significant boost, promising acceleration right at the time La Pura is scheduled for delivery in the 2027–2028 phase.

As the main contractor for La Pura, CENTRAL not only provides comprehensive construction solutions but also plays a role in creating a new living symbol – where every detail is focused on sustainable and humane living values. We understand that a quality project goes beyond technicality and timelines; it encompasses the feelings and living experiences of each future resident.

La Pura is not simply a real estate project. It is a living space “nurtured” with the dedication, responsibility, and aspirations of its creators. CENTRAL is proud to be part of this journey.

On the morning of April 16, 2025, the launch ceremony of the Wellness City – La Pura project was solemnly held in Binh Duong, with the attendance of senior representatives from Realty Holdings, Big Four, CENTRAL, and VPBank. This event not only marked the important commencement of an iconic urban development project but also signified the beginning of a journey to create a new standard of living—where individuals are reconnected with nature amidst the rhythm of modern city life.

In a serene and vibrant setting, the symbolic “green seed planting” ritual was performed by representatives of the involved parties. This act embodied the aspiration to nurture a peaceful and healthy community—where every living element is cherished and grows in harmony with the values of sustainability.

Located at the heart of Binh Duong’s strategic development zone—renowned as the “industrial capital” of Vietnam—La Pura not only boasts seamless connectivity through a well-developed transportation infrastructure, but also embodies the stature of a modern, multifunctional “all-in-one” integrated urban complex. It is poised to lead the future trend of healthy and sustainable living.

La Pura is a pioneering urban development project founded on the philosophy of Urban Healing, located in a central core area. It aims to reconnect people with nature through therapeutic landscape design solutions—Biophilic Design—featuring four layers of nature and ten layers of greenery. This approach broadens perspectives, purifies the air, and fundamentally enhances the quality of life.

Additionally, the project features a plethora of luxurious and high-end amenities that elevate living standards, such as an 8-meter high grand lobby reminiscent of a five-star hotel, indoor therapeutic amenities, an indoor shopping center, and 35 child-friendly spaces. Notably, sanitary ware will be supplied by leading European brands: Duravit or Kohler.

In her opening remarks, Ms. Dang Thuy Duong, Vice Chairwoman of the Board of Directors of Realty Holdings, stated: “The inauguration ceremony of the Wellness City La Pura marks an important milestone in the development journey of Realty Holdings. We have invested considerable effort, collaborating with top partners to research and develop the project with superior advantages. We are confident that La Pura will be completed on time and to high standards, serving as a key project that enhances the quality of life for residents and creates sustainable investment opportunities for our partners and clients.”

Mr. Tran Quang Tuan, CEO of Central, expressed: “The collaboration between Central and Realty Holdings aims to provide residents at La Pura with a quality living space and contribute to the formation of an iconic tower, transforming the landscape of premium residential complexes at the northeastern gateway of Ho Chi Minh City. With the capacity and experience of Vietnam’s leading contractor, Central is committed to ensuring excellent standards regarding progress, safety, quality, and aesthetics for the Wellness City La Pura.”

Mr. Nguyen Duc Quang, Founder & CEO of Big Four, noted that a successful project comes not only from its prime location or scale of investment but also from strategic vision, execution capability, and a solid collaborative spirit among partners. “In this project, we have gathered all elements, including prime location, investment scale, strategic vision, execution capability, and a strong cooperative spirit among partners. In the near future, we commit to maximizing our capabilities, working alongside Realty Holdings and partners to ensure the project progresses on schedule, achieves the highest quality, and delivers practical value.”

Central, with its capacity and experience as a contractor, has successfully executed over 130 projects across the country and internationally, affirming its commitment to ensuring excellent criteria regarding progress, safety, quality, and aesthetics for the Wellness City La Pura. Moreover, the partnership among the “Quad” not only aims to create a beautiful living environment for residents in Binh Duong Province but also fosters a harmonious connection that maximizes the strengths of all parties involved.

The La Pura project promises to become a new destination for a discerning and refined residential community—where every step is embraced by nature, and every moment is a serene, wholesome living experience—true to its name, the “Wellness City.”

Central Construction Joint Stock Company has officially been selected as the contractor for Center Library Building and Technical Infrastructure Works – VNC2 Zone, belonging to Vietnam National University, Hanoi. This is one of the key projects funded by the World Bank (WB). This follows after Central signed and implemented the bidding package for the University of Technology, also part of the Vietnam National University of Hanoi Subproject, with the total value of the three packages approaching nearly 1 trillion VND.

PROJECT INFORMATION:

Project Name:	Center Library Building and Technical Infrastructure Works – VNC2 Zone, Vietnam National University, Hanoi
Address:	Thach Hoa Commune, Thach That District, Hanoi
Investor:	Project Management Board for Vietnam National University Development Project – Vietnam National University of Hanoi Subproject
Design Consultant:	1+1>2 International Architecture JSC
Scope of Work:	Construction of Structures, Finishing, Mechanical and Electrical Works & Infrastructure

Center Library Building – Central Area of Vietnam National University, is one of 21 component projects being constructed on an area of 887.9 hectares, with the main goal of developing the modernest and most advanced urban university in Southeast Asia.

The VNC2 Zone is intended to be a hub of modern research facilities, applied collaboration, and technology transfer, aiming to become the leading center in the country for scientific research and technology development, responding to the needs of socio-economic development. The construction of the Technical Infrastructure Works in the VNC2 Zone will be in sync with the social infrastructure and landscape architecture of the entire Hanoi Vietnam National University area.

Continuely being trusted from the Investor in awarding these bidding packages is of great significance not only in terms of scale and technology but also as recognition of CENTRAL’s structured project management capabilities, commitment to responsibility, and reputation in the field of educational construction with stringent requirements. In the educational environment, where operations closely involve thousands of students, lecturers, and research officers daily; safety, quality of construction, and especially the timeline for handover are always prioritized. CENTRAL has demonstrated outstanding construction capabilities with a strict and flexible project organization, ensuring absolute compliance with handover milestones, which is vital for serving the timely commencement of the academic year for educational projects.

Not only focused on fulfilling technical requirements, Central approaches each educational project as a partner in building knowledge foundations, where every brick must meet the highest standards of durability, functionality, and humane design, as these spaces foster learning, creativity, and the beginnings of scientific endeavors and innovative dreams of the younger generation.

Drawing from experience in executing a series of international-standard educational projects across the country, Central is increasingly affirming its position as a reputable construction company in this field, from the North with projects like Dewey International School (Hanoi), Edison International School, Chadwick International School (Hung Yen), Singapore International School (Hai Phong), and Phenikaa University with two significant phases: the lecture halls and the central library; to the South with projects such as Blue Sky School (Thu Duc), Emasi NamLong Campus (District 7), and Emasi Plus International Schools (Long An). These schools are not merely educational facilities; they symbolize integration, where Vietnamese students can learn in a modern environment and access internationally standardized training programs right in their homeland.

With practical experience and a strong commitment, Central is steadily contributing to elevating Vietnam’s education in a structured, sustainable, and proud manner. Each project completed on schedule and meeting quality standards acts as a testament to that commitment.

Some actual images from the project:

Following a series of impressive large-scale projects in Central Vietnam, CENTRAL continues to make its mark with Cosmo Royal Commercial and Service Building, located at the entrance of the Rong Bridge – the intersection of the vibrant life of downtown Da Nang and the iconic landscape along the Han River. This project is invested by Daewon – Hoan Cau Housing Development Jvc.,Ltd, featuring a complex of high-end Offices, Commerce, and Hotels.

The Cosmo Royal Building – A new architectural signature in the heart of a dynamic city

Situated along the prominent landscape axis by the Han River, adjacent to the symbolic Rong Bridge, Cosmo Royal is expected to be one of the highly recognizable constructions in Da Nang in the near future. With its modern design, expansive waterfront views, and bustling commercial space, the project promises to become an attractive destination for both business and leisure.

PROJECT INFORMATION:

Project Name:	Cosmo Royal Commercial and Service Building
Investor:	Daewon – Hoan Cau Housing Development Jvc.,Ltd
Location:	Entrance of Rong Bridge, Da Nang City

Daewon – Hoan Cau Housing Development Jvc.,Ltd: Expanding Strategy, Investing in key areas

Established in 1993, Hoan Cau Group stands out in real estate, high-end tourism, banking finance, media, and education – associated with landmarks such as Diamond Bay Resort, Crown Convention Theatre, Royal Golf Long An, and the Dalat Cu Hill Golf Course, as well as hosting the Miss Universe pageant in Vietnam in 2008.

In 2010, Hoan Cau Group signed a partnership with Daewoo Group (South Korea) to establish the Daewon – Hoan Cau Housing Development Jvc.,Ltd, marked by the Cantavil Hoan Cau project in Ho Chi Minh City. Cosmo Royal represents a new milestone in this joint venture’s strategic investments in the dynamic, high-potential Central Vietnam market, marking an expansion of its geographic reach and influence.

Central – Reinforcing its position in Central Vietnam

With a reputation and capability demonstrated through numerous large projects, CENTRAL’s winning bid for Cosmo Royal extends its portfolio of large-scale, high-standard projects currently underway in Da Nang, including: Mandarin Oriental – a quiet ultra-luxury seaside villa area; The Legend City hotel and apartment complex; The Sun Symphony; and The Estuary Tuyen Sơn commercial and residential complex.

Notably, Cosmo Royal is directly across from The Legend City – the high-end hotel and apartment complex that CENTRAL also recently won the contract for at the beginning of 2025. The simultaneous development of these two iconic structures, symmetrically located along the Han River, has created a highly recognizable architectural development axis, marking a significant advancement for CENTRAL in shaping a new urban environment in Da Nang.

In the context of increasingly competitive coastal cities showcasing iconic structures, CENTRAL has opted for a sustainable development path: construction with genuine quality and operation based on trust and dedication. Each project is a link in the journey to create a modern, civilized living environment for the community – particularly in the Central region

Nestled on one of the world’s most beautiful beaches, the Mandarin Oriental Da Nang beachfront villas not only offer perpetual land ownership but also provide a sanctuary where the soul finds an intersection between exquisite nature and unparalleled luxury. Just a 15-minute drive from Da Nang International Airport, this project is like a precious gem embraced by UNESCO-listed cultural heritage sites – the majestic ancient capital of Hue, the gentle Hoi An Ancient Town, and the mysterious My Son Sanctuary – along with world-class golf courses designed by international legends. This affirms that Da Nang is not merely a leisure destination but a place where the dream of a fulfilling life comes to fruition.

Mandarin Oriental Da Nang is not just a project; it is a masterpiece conceived from the desire to create a living space beyond all imagination. Each design detail is a fusion of pristine nature and refined luxury, where absolute privacy is meticulously treasured, offering an exclusive experience replete with sophistication. Renowned global names in architecture, landscaping, lighting, interior design, and art have collaborated to weave this dream. Each villa features 3-4 bedrooms, with land areas ranging from 900 m² to 1,200 m² and a built-up area between 430 m² and 600 m², set amidst lush gardens, where the infinity pool quietly reflects the blue sky, evoking a sense of peace and pride.

Beginning in early 2025, every brick and structural frame has been laid with utmost dedication. To date, the villas have donned the sophisticated contours of their completed structures. Under the guidance of the Central Command, hundreds of skilled hands, ranging from 550 to 600 workers each day, are tirelessly finalizing the exterior with plastering, waterproofing, and fence construction. Yet, what truly stirs the heart is the use of precious materials sourced from afar, such as magnificent Spanish stone and deep South American blackwood, all harmonizing to create an interior-exterior space that is not only beautiful but also tells stories of value and elegance.

As the final pieces are completed, Mandarin Oriental Da Nang will not just be a villa complex but a symbol of quiet luxury living, where every moment is a privilege. This represents a promise of a new Da Nang – a vibrant financial hub where dreams extend beyond opulence to embrace a lifelong passion for beauty. Mandarin Oriental Da Nang – where aristocracy flourishes, and life becomes art.